18 Comments
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Rod Hatefi's avatar

Even woke Google's Waymo dropped Jaguar.

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Lauran's avatar

I no longer buy anything at stores or companies that support Pride or Transgender anything. These people are against the family, against reality, against the military, and against American values from the past. Great article for the 4th of July. No one needs them. Vote with your purse!

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Richard Marshall's avatar

I don't usually pay much attention to ads, but when I finally WOKE-UP I said, what the hell is the matter with these goofs, they are not even trying to sell their products????????

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King2Savanah's avatar

Yet... there remain some corporate idiot stalwarts that think woke is still a good idea.

Perhaps Jaguar will not be the only tombstone we see to the woketard trend.

It certainly will be entertaining to see what happens from here on...

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dean myers's avatar

lol

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Lawyerlisa's avatar

What's the sex appeal in: castration or; drilling of bonus holes into simul-vaginae; or the shaving off of breasts or the sick fashioning of dicks from forearms? How is the loss of sensual pleasure from lopped boobs and missing "bits" a brand identity? And does colored hair ever make up for or distract from the utter fanciful medicalization of sterility on display. The Jaguar poster ad of terminator seeds is the harem of globalist gamers.

Unless sterilization and infertility itself is supposed be to the symbol of deference to global subjugation..

.And be subjugated, is the message. But then the death of the automobile for the carbon list-style is the goal. We are watching the burning of the west.

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pete's avatar

And the death of the automobile is the death of its historical raison d'etre. Its symbolic of open frontiers to be free. !

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M J Sutter's avatar

The stats reflect the fact that Jaguar discontinued manufacture of its model range some time ago. They have just been selling unsold stock. That said, the re-brand is crap, and the move upmarket is misguided and doomed to failure.

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patrick gallagher's avatar

great piece. it has been ‘game over’ for a while, but the stats you present are stunning?

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DefCon-Dan's avatar

What stunned me in that graph of the Russell 3000 mentions of DEI/ESG was that it peaked from 2020 to 2022, which coincides with another well known scam that is rather obvious?

IMHO, Jaguar quality was in decline before 2020, but they definitely made it much worse since then. Self inflicted destruction indeed.

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Lau Vegys's avatar

Thanks, Patrick.

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Oliver Wells's avatar

It’s the lie behind the man made climate scam that irritates me the most.

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WisdomsWealth's avatar

Is it just me, I laughed from beginning to end.

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robertL's avatar

Wokism is not the Death of Dinosaurs; it is the Suicide of the Stupid

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Ohio Barbarian's avatar

That commercial doesn't even show the car! How can you sell a car without even showing the car? The Japanese tried that in the States decades ago, and their sales tanked, but they learned real quick.

But at least they didn't use models that looked like transgendered caped crusaders. Maybe Jaguar should rediscover James Bond or something.

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pete's avatar

My thoughts exactly the emblem somehow exudes class and power like my favourite 80s XJ6 Series3 where you could imagine 007 behind the wheel. : )

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Dr. B's avatar

Hilariously daft.

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Howard Barrett's avatar

Pathetic satanic nonsense.

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